Procter and Gamble Company Essay Example for Free

Procter and Gamble Company Essay Background Procter and Gamble was formed by James Gamble William Procter in 1837 by a candle manufacturer Procter and a soap manufacturer Gamble. This consumer product company started with a vision to grow to a $33 billion company and by 1879 it started selling its products directly to the consumers, by 1890 it has gained its legal corporation and ever since it has doubled it sales every ten years. PG growth was driven by innovation not optimization. Radical innovation served as their backbone to success with other factors such as geographic expansion, product line extensions and acquisitions contributing to its growth. Some of its famous and successful acquisitions were, Duncan Hines, Clorox, charmin Paper mills, Folgers Coffee, NorwichEaton, Vicks (NyQuil), Noxell and Max Factor. It also recieves  the credit for developing innovative and advanced technology based products during 1940’s such as Tide, Crest,Pampers, Bounce etc.By the end of 1980’s PG had its operations in 58 countries,its reputation was built with its new product development strategiesÍ ¾ they produced varied range of consumer products such that these products should meet â€Å"basic consumer needs† and create â€Å"superior total value† creating a brand image for the company. As noted in Kevin Kelly’s quote â€Å"Wealth in new regime flows directly from innovation and not optimization†, i.e. wealth is not gained by perfecting the known, but imperfecting the unknown. PG successfully used this strategy to earn its reputation as one of the largest company in Cincinnati in 1895 and in 1995 earned the National Medal of technology, the highest given award in United states. PG was also known for its strong ethics, values and recruiting the best and brightest. RD was a major focus of PG. In 1995 PG spent 1.3billion on RD,and emphasis was laid on combination of multiple RD competencies and there were a lot of cross fertilization of technology. They also had an attractive work culture, employee compensation and had a structure in place which assured employees of growing within the organization with its up through the rank approach which fostered innovation. In the process of growing, PG moved out of their old tradition of new product development and concentrated completely on the global expansion and development of existing products. With structured product  sectors in place, PG had some difficulty fitting some new product idea into any of the available category which led to the rejection on various novel ideas. In 1993, the company started the Strengthening Global Effectiveness (SGE) with the goal of increasing profits through cost reduction which was achieved by reengineering  and reformation of distribution and manufacturing. This led to a successful increase in profits from 10% to 17% in a year. In the same year, CEO John Pepper said that their was an urge for developments of new brands in order to fulfill the companies longtime goals of increasing their sales. Mark Collar, Vice President and General Manager of New Business Development and a part of SGE said that a breakthrough is required to manage and accelerate the company’s innovation process. In addition, the concept of cross fertilization was fading out gradually so their was a requirement of a new innovation team that can incorporate the old traditions followed by the company during the 1960’s. Therefore this lead to the formation of Innovation Leadership Team (ILT) in 1993. The top seven officers of the company were a part of this team: John Pepper(Chairman and CEO)Í ¾ Durk Jager(President and COO)Í ¾ Wolfgang Berndt(Executive VP North America)Í ¾ Gordon Brunner(Senior VP Research and Development)Í ¾ Gary Martin(Senior VP Information Services and Product Supply) and Eric Nelson(Senior VP and CFO)Í ¾ Robert Wehling (Senior VP Advertising and Market Research). The ILT’s responsibility is to investigate the portfolio of the projects under development and projects on shelf, select valuable projects that add value to the firm. Soon Corporate Innovation Fund(CIF) was established for the funding the research on new products developments. The employees can report projects irrespective of their sector and obtain approval at very fast pace on appropriate projects.

My Obsession :: Personal Narrative essay about myself

My Obsession I often wonder about myself: why does this obsession of mine drive me to such an extreme? Why does the right side of my brain surface in such a manner that even I can't understand? Is it out of boredom? Or is it overzealous creativity? What I'm talking about is decorating. Not just normal decorating (I do that well) but outrageous, full-blown theme decorating. Using vibrant colors, with a unique style, I express my whimsical personality. What makes this type of decorating so much fun is that the more outlandish and obscure it is, the more I am driven to take it to its fullest potential. I can't remember how it all started, but it seems to have taken on a life of its own. Perhaps the small lawn sculpture shaped like a cheery Santa triggered the avalanche under which I find myself today. Looking into his electric blue eyes I was put into a hypnotic frenzy. I soon realized this loveable, jolly fellow required companionship on my front lawn. On my next jaunt to the Christmas shop, I found the most adorable reindeer to join my Santa. But wait, I couldn't buy just one; Santa had 8 reindeer. Now they needed a sled to haul, and it had to be big enough for Santa and all of his packages. A beautiful holiday display was finally emerging in front of my house. What a shame that it was only visible during daylight hours. I needed to illuminate this Yuletide scene with lights, lots of lights! I found myself back at "Holiday Central" charging 3,000 of the brightest bulbs General Electric had to offer. I hung blue lights and white lights, chaser lights, and twinkling lights. There were so many lights my electric bill tripled during the month of December. I could have caused a power outage affecting houses and shops within a one-mile radius. This newborn obsession wasn't limited to the holiday season. It seemed to have spilled over like a waterfall into my backyard. A tropical paradise was materializing before my eyes. I fell in love with those tacky pink flamingos often sighted in trailer parks or senior communities. These long-legged birds shade themselves from the searing sun under a pair of plastic palm trees, and occasionally quench their thirst at the tiki bar.

Why you should follow nutrition

  IntroductionOf the many things one can do to enhance one’s state of health, none is more important than maintaining proper nutrition. The mind and body cannot function optimally without the proper supply of nutrients and energy obtained from food.A key tenet of the holistic approach to health is that each person must take responsibility for his or her own health. Making intelligent decisions about nutrition—about what and how much to eat—is an important part of this responsibility, because the diet one chooses and follows can keep one healthy. In the words of Philip Lee (1977) professor of social medicine at the University of California, San Francisco, School of Medicine:As a nation we have come to believe that our medicine and medical technology can solve all our major health problems†¦ But the problems can never be solved merely by more and more medical care. The health of individuals and the health of the population is determined by a variety of biolo gical (host), behavioral, sociocultural, environmental factors. None of these is more important than the food we eat (Burkitt et al. 1974).Good nutrition: Striking the Right BalanceWhat is the best argument for following a good nutrition in one’s life instead of eating all the junk food one can consume. Every person’s body has a unique chemical and physical composition that corresponds to a state of optimal wellness, because the human body is constructed of atoms and molecules that are arranged in particular combinations and proportions that are unique to each person. One’s body contains few of the same atoms and molecules it had even a few weeks ago, because its chemical constituents are continually replaced by different atoms and molecules acquired from the food one eats.There are about forty known essential nutrients and perhaps others are not yet identified, that must be continually resupplied to the body (Ricciuto). Failure to obtain enough of one or more o f the essential nutrients can result in a nutritional deficiency disease, such as goiter (enlarged thyroid gland), which may be caused by too little iodine, beri-beri, a disease characterized by weakness and wasting away that is caused by too little thiamine (vitamin B1), anemia (too few red blood cells) from insufficient iron; and blindness from vitamin A deficiency, the most common cause of blindness in children, world-wide. Since all nutrients act in concert, a deficiency of one may impair the utilization of others even if the others are acquired in adequate amounts. Thus, a proper nutritional state is a matter of maintaining a complex balance of the essential nutrients.One can argue that one eats a little of everything in the proper amounts just to keep fit. But still it does not work that way. This is because poor health can result in eating too much of certain kinds of food, or from eating too much in general. For example, overeating is the principal cause of obesity, which co ntributes to the development of such serious diseases as high blood pressure, stroke, diabetes and some forms of cancer. Cancer of the colon may be related to eating too much meat and processed foods and not getting enough fiber or roughage that may be essential to maintain a healthy colon. High salt intake is related to high blood pressure and high sugar intake is related to tooth decay (the most prevalent disease in the industrialized world). Much of the tooth decay could be prevented if people followed very simple nutrition rules (Breslow & Enstrom 1980).Physiological Benefits of Body WorkOur industrial society depends on an enormous variety of machines that free people from an equally enormous number of physical tasks. Some of these tasks, such as heavy construction work of large-scale farming, would be well-nigh impossible without the help of machines. Others, such as traveling to work or school, getting to the seventh floor of a building, or washing clothes, could be accomplis hed without the aid of machines (and some people argue they ought to be), but few of us are likely to give up the use of cars, elevators, and washers. They simply make the task of daily living easier. As a result, few people do much moving around under their own muscular power. That is, many of us get little exercise.According to William B. Kannel and Paul Sorlie (1979) who have studied the effects of lifestyle on the occurrence of heart disease:  Ã¢â‚¬Å"Over the past quarter of a century, there has evolved a growing suspicion that the transformation of man by modern technology from a physically active agrarian creature to a sedentary industrial one has exacted a toll in ill health. The evidence on which this is based comes from epidemiological studies, clinical observations, and the work physiologist. Most of the attention has been focused on the possible contribution of physical indolence to the development of cardiovascular disease, the chief health hazard of affluent societies and their leading cause of death.†In addition to the physiological benefits, regular physical activity has psychological and spiritual benefits as well. Fr example, a study of middle-aged university professors found that regular exercise made them more self-sufficient, more persevering, less likely to experience mood swings, and more imaginative (Ismail and Trachtman, 1973). In another study, both men and women university students who engaged in regular physical activity were found to have greater self-control, to have increased self-awareness, and to be more self-directed. They also demonstrated a positive self-image (Jeffers, 1977).One of the principal psychological benefits that can come from regular body work is experiencing periods of relaxed concentration, characterized by reduction in physical and psychic tensions, regular breathing rhythms, and increased self-awareness. This experience is often compared to meditation. Tennis instructor Tim Gallwey (1976) describes fou r stages for obtaining a state of relaxed concentration through body work. The first stage, â€Å"paying attention,† occurs at the beginning of a body work session and involves riveting your concentration on your body work and excluding all other thoughts. The stage of paying attention requires a certain degree of self-discipline—the desire and ability to say â€Å"no† to other demands on your time and energies and to say â€Å"yes† to yourself.WORKS CITEDBurkitt, D. P. Walker, R.P. and Painter , N.S.   â€Å"Dietary Fiber and Disease.† Journal of theAmerican   Medical Association, 229 (1974), 1068-1074.Breslow, L. and Enstrom, J.E. â€Å"Persistence of Health Habits and Their Relationship toMortality.† Preventive Medicine, 9 (1980). 469-483.Ismail, A.H. and Trachtman, I.E. â€Å"Jogging the Imagination.† Psychology Today. 6(1973), 78-82Jeffers, J. M. â€Å"The Effects of Physical Conditions on Locus of Control, Body Image andInt erpersonal Relationship Orientations. University Males and Females.Dissertation Abstracts, 37 (1977) 3289.Kannel, W.B. and Sorlie, P. â€Å"Some Health Benefits of Physical Activity.† Archives ofInternal Medicine, 139 (1979) 857-861.Ricciuto, Anthony. What Power Nutrition can do for you. Retrieved April 19, 2007 at:http://www.bodybuilding.com/fun/anthony26.htm

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